It wasn’t just women rushing to grab the “Protect The Skin You’re In” shirts. Marc Jacob’s skin cancer awareness campaign extended to men as well with a collection of “Protect Your Largest Organ” T-shirts. The t-shirts were initially available for $20, but they are harder to find now. They include the models’ name on the right arm and sell for $35 at Marc Jacobs boutiques. Men who participated in stripping down for skin cancer awareness include Brandon Boyd, Rufus Wainwright, Jason Thompson, numerous other male models and Marc Jacobs himself.
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