Yohji Yamamoto will launch Coming Soon, a new super casual collection comprised of clothing and accessories aimed at both men and women in the younger consumer demographic. Having signed a 10-year licensing deal with Sinv S.p.A. to manufacture and market the line worldwide through its own showrooms and distribution network, the pieces will forego Yamamoto's signature label. According to the Japanese design icon, the idea is to create one's own stylistic message through the benefit of anonymity.
Coming Soon will hit stores starting in July. According to Yamamoto chief executive officer Keizo Tamoto, 10-year projected sales figures are expected to be more than 200 million Euros, or close to $300 million with distribution divided between Europe (60%), Asia (30%), and the U.S. (10%). www.coming-soon.com
Coming Soon will hit stores starting in July. According to Yamamoto chief executive officer Keizo Tamoto, 10-year projected sales figures are expected to be more than 200 million Euros, or close to $300 million with distribution divided between Europe (60%), Asia (30%), and the U.S. (10%). www.coming-soon.com
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