Adidas Promo Bus

For most of us, buying an old campervan normally involved some sort of cash-in-hand deal with a man called Stig and the crushing reality that the reason why a car costs only $100 is because it doesn’t have an engine.   

For mega-brands like Adidas however, buying an old Volkswagen presents a unique sales opportunity. The label’s new skateboard clothing range will be marketed via this old jalopy that has been customized with prints inspired by skating legend Mark Gonzales. The ‘Kombi’ will cruise the streets of Sao Paulo with its custom interior throughout August, before it goes on tour to promote the new range.