Louis Vuitton, the icon of luxury and an industry innovator in combining lifestyle with luxe, art and intellect, opend its largest Maison outside of Paris at 5 Canton Road. This represents an important milestone in the brand’s history, as well as reinforces Hong Kong’s position as the fashion capital of Asia.
The 5 Canton Road Maison’s design spells a novel note to illustrate the House’s legacy of travel culture and tradition of flawless craftsmanship through fashion and style-forward architecture.The transformation starts at the dazzling LED-screen façade, the first and largest (measuring 800 square metre) for Louis Vuitton Asia Pacific, created by renowned Japanese architect Kumiko INUI. The designer utilizes the Malletier’s iconic Damier pattern as motif to reincarnate a checkered-stone relief, overlaid by back-lit transparent glass squares to double the visual illusion. This is seen subtly to resemble a Louis Vuitton checker board taking on a different appearance during the day and night. At night the facade “dissolves” into patterns of light, thanks to the animating and illuminating LED lighting program.
This ingenious 4-leveled, 1749 square-metre plan also befits an array of firsts for Louis Vuitton Asia Pacific, prominently exemplified by the LED screens in store, the longest “bag bar”, the largest watch and jewellery salon and being the first with two private VIP rooms.
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