Last Longer With Durex

To highlight this product benefit, DDB Auckland from New Zealand distributed limited edition pillow sleeves at Erotica. As a result, the Durex stand was inundated, increasing sales by 28%. It was such a hit with the guys that hundreds more pillow cases were printed and sold in D.vice sex stores as a continuation of the promotion. 

Yotel - Sleep, Refresh, Work or Relax

Everything you would expect from a luxury hotel in a small space. Located uniquely inside the airport terminal buildings at London Heathrow’s Terminal 4 and London Gatwick’s South Terminal. Just moments walk from check in, arrivals and minutes from the other terminals. YOTEL opens at Schiphol Airport, Amsterdam in early 2008.

You can choose between Premium (double) and Standard (large single) cabins with en suite bathrooms, flat screen TV’s, free WiFi and 24 hour in cabin service.

Book exactly what you want when you want it – from just a few hours day or night to 24 or more.

Telephone Booth

Recycling can be more than just reusing materials that otherwise would be wasted, the RE-thinking and RE-using of design itself seems valuable in both an economical/environmental and a social way. The telephone booth of the German-telecom that has been in use since the late 60´s is slowly disappearing from the streets. In all these years it has become something like a ´mental image´, a significant element in the urban-realm. We consider it as one of the icons of Germany’s post-war ´economical-boom´ with its famous high quality standard (an aspect that is in big crisis today). It would be a shame if it would just disappear forever out of our lives. Converted into a shower the new-born booth suits perfectly, production and design costs are minimal, the percentage of Recycled material is almost maximal and its ´personality´, comes for free!

Sitbag Chair

Maybe Design have designed some cool stuff but the sitbag chair and ottomon tops it. The sitbag chair is a blend between retro and contemporary and can considerably bump your cool rating when your mates come around. The multipurpose chair can be used as storage space as well to store your valuables as it comes with code locks. The sit bag is can be brought online at www.chichiqueen.com

American Apparel Opens Store in Second Life

The second biggest news of the week after Bill Gates's retirement was about American Apparel opening a store in Second Life. The store got ink in Forbes, and other mainstream media are sure to follow soon since in-game advertising is suddenly a hot topic.

So, the store is located on the Lerappa sim (that's "apparel" spelled backwards). Two floors, floodlights, a terrace. High ceilings to allow comfortable fly-ins.



Winning over the new consumer is what, Aimee Weber one of the store's creators, does best.

The first floor of the store. Aimee said the Second Life outlet is not an exact replica of any particular store because the real-life layout is not very suitable for the virtual world. Makes sense. The second floor of the store. You can't click on the actual outfit you see on the racks; you need to click on the corresponding displays.

Changing rooms. I think the images on the walls are rotating, but am not sure. Otherwise, this area seems to be more for decoration, that is, you can't touch anything here and buy it.

The screens in the left show a looping video of some dude playing an instrument. The credits say the video is AA's copyright.

Takashi Murakami

TakashiMurakami.com is a tribute to Takashi Murakami, one of the most thoughtful-and thought-provoking-Japanese artists of the 1990s. His work ranges from cartoony paintings to quasi-minimalist sculptures to giant inflatable balloons to performance events to factory-produced watches, T-shirts, and other products, many emblazoned with his signature character, Mr. DOB.

Alarm Ring

If you hate your typical loud blaring alarm, then hope and pray that this Alarming Ring from designer Meng Fandi is more than just a concept. The charging cradle is where you set what time you want the ring(s) to go off. Just put the ring on the tip of your finger, and when time comes, the ring vibrates until you wake up and put it back on the charging cradle to turn it off.

Ideal for couples who wake up at different hours. No more disturbing each other when ones’ alarm goes off. People with impaired hearing can also use it to improve their quality of life.